Over the years there has always been a lot of talk in forums, blogs and so on about google and the duplicate content issue, does Google penalize your website for duplicate content. I always say go right to the source lets hear from google themselves about duplicate content, Greg Grothaus who has been with google for 4 years explains in this video.

He also goes on to explain how to get the most out of your linking watche the video this will definitley help you
in setting up an online business and avoiding duplicate content.
Please feel free to leave a comment on the video.

A little knowledge here goes a long way when your looking content for your website dont just go over to wikipedia
grab some content and put it on your site. What the search engines are looking for of course is uninque fresh content
that enhances a users experience.

So if you have software that will help people say in setting up a business online you want to demonstrate how this software will benefit them in setting up an online business and make it interactive, not with just some dry facts, sell the sizzle not the steak.

You also need to be consistent with your message. First of all, be consistent with your information architecture. Secondly, link consistently to the . Thirdly, send consistent messages to the search engines. By sending conflicting messages, you will get mixed results giving the search engines the opportunity to choose which page will show in the search results.